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At our last SF New Tech event, Robert Scoble interviewed Myles. Check out what they have to say.Continue Reading

hacker-dude[Editor: Disclosure:  Mark Evans is a co-founder of BrandGarage, a new platform for connecting brands with startups.  He is also Managing Director of Converge Labs which puts on industry thought leadership events Mobile-Loco and Social-Loco.]

 

When I kicked off my conference business to bring thought leaders together onto one stage to discuss the convergence of social, location, and mobile, I knew we were just scratching the surface.  Through Social-Loco and Mobile-Loco I have watched startups and big companies take the stage and make their predictions about where the market would go.  Over the years, I saw more brands, agencies and retailers attend the events and engage with startups. It was frustrating to watch people from different industries trying to communicate — it was as if they were speaking two different languages.  Brands needed scalable technology solutions that could deliver the holy grail of 1:1 consumer engagement.  Startups needed to monetize with brand dollars but only had a few million users (at best).  Brands ultimately went back to Google and Facebook as they realized startups didn’t have the ability to deliver solutions that could scale or provide the perfect market fit.

 

Last year, I partnered up with BlueRun Ventures Operating Partner Cheryl Cheng to launch BrandGarage, an open platform for brands and startups to engage and start testing concepts and working together.  Our goal is to provide opportunities for brands to work with startups through deploying test budgets for proof of concepts and rapid in-market tests.  We work with a wide range of brands and retailers.

 

Sears, for example, has invested both internally and through BrandGarage to drive innovation in mobile commerce.  Their new mobile strategy group is led by Andy Chu (formerly of Microsoft).  They will reintroduce six of their mobile APIs this month at a brand challenge geared towards engaging startups and developers.  (Event details for August 24-25 developer challenge here)  Instead of traditional hackathon type prizes, Sears has committed marketing budget ($40K to start) to bring an idea to market for this holiday.

We’ve learned a few interesting things this past year:

1.  Brands are all over the spectrum in terms of how equipped they are to work with startups.  Some have investment funds, incubators, APIs, etc.  Others have nothing.  Regardless, every brand and retailer’s board is asking them the same things:  what are you going to do about mobile?  Big data?  Cloud?  Understanding the key business questions facing each brand is critical to its success as they adopt new technologies and strategies to stay current or try to carve out a competitive advantage in the marketplace.

2.  Analytics and data is king.  Although brands say they want to invest more in mobile and social, they need to justify the spend vis-à-vis traditional marketing dollars.  Startups need to be armed with the analytics that can help them make those comparisons and trade-offs.

3.  Solve the business problem.  Every brand has a pretty specific business problem that they are trying to solve:  generally category sales decline, maintain market leadership, explain new product benefits etc.  The startups that we have seen get “fast-tracked” with brands have solved business problems and used their technology platforms to show measurable business results.

Brand dollars are definitely moving more and more towards new and emerging digital media.  Startups and brands should be ready to roll up their sleeves and do some testing to find those next platforms that can really reach and engage customers.

 

Pitch Videos from the July 24th SF New Tech Event. Join us with pitches from
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Our friend of SF New Tech, David Spark, interviews some of our SF New Tech startup peeps on – What is your top tips for Productivity? See what they say.

David’s original article is here.

Pitch Videos from the July 10 SF New Tech Event. Join us with pitches from
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Pitch Videos from the May 15th SF New Tech Event. Join us with pitches from
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SFNTBLog_Importio

What do all these guys have in common? They founded a company that democratizes data. Andrew Fogg, CDO of UK based Importio will be pitching at our 7.24 event. Here’s what inspired David and his team of Big Data guys to create Importio:Continue Reading

SFNTBlog_Reesio

Meet Mark Thomas, CEO and Co-Founder of Reesio. Mark is going to tell us how they can help automate a real estate broker’s business at our 7.24 event. Here’s what inspired Mark to create Reesio. Continue Reading

SFNTBlog_GrasswireMeet an alumni from the New Tech Tour in Salt Lake City. Austen and Garrett have a way to make your Social Media more relevant, easy and in real-time. They  will be pitching Grasswire to our SF New Tech audience at our 7.24 event. Here’s why he created his service:Continue Reading

A few weeks before the news of the NSA domestic spying program came to light, we had some of the top experts in online security on our stage to share insights on how startups can avoid security headaches before they appear.

Needless to say, had this conversation taken place a few days later, the tone would have been markedly different.

Tune in to learn expert advice from:

* Joe Sullivan, Chief Security Officer of Facebook
* Michael Coates, Director of Security Assurance at Mozilla
* Mark Risher, CEO/Founder, of Impermium
* Deron McElroy, Director of Regional  Partnerships, Cybersecurity and Communications (CS&C) at U.S. Department of Homeland Security (Invited)
* Dan Goodin, IT Security Editor at Ars Technica (Moderating)

Watch it here.  (And be sure to select the HD version!)

Enjoy!

 

SFNTBlog_RobertScobleShelIsrael

Welcome to the second installment of the Summer Reading Series at our next 7.24 event. Robert Scoble and Shel Israel will talk about their latest book “Age of Context–How Mobile, Sensors & Data Will Change Your Life”. Here’s what Robert Scoble says about context.Continue Reading

SFNTBlog_Logrr

Tired of typing in passwords on your mobile device? Meet Julien Denaes, CEO of Logrr and he will present how to do that at our 7.24 event. Here’s some thoughts from Julien on why he created Logrr: Continue Reading

Pitch Videos from the Belgian Tech Pitch Night. They are back again for the 2013 version. Join us with pitches from Belgian tech companies.
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Pitch Videos from Best of the French Tech Tour. Join us with pitches from
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SFNTBlog_Vinny

Sometimes we feel disadvantaged when buying a used car, right? Meet Alexander Kiss of Vinny. We met him on the New Tech tour in Salt Lake city and he has a great app to show you at our 7.10.13 event – Vinny. Vinny is a free app which instantly shows you the wholesale price of a used car. So, never get ripped off again when buying or trading in a used car! Here is why Alexander created Vinny:Continue Reading

SFNTBlog_SPOTSMeet Nat and Georg, CMO and CEO of SPOTS App. They will be pitching at our 7.10 event and will demo their brand new iOS and Web app that connects you with locals to play the sports you love. Select the sports you’re into, browse locals who share your sports and interact with a community of passionate players. SPOTS is your local sports community.

Here’s what Georg says how he solved an issue being new to a community and trying to find sports buddies:Continue Reading

SFNTBlog_StainedGlassLabs

Wearable tech is coming, if not here already. Meet Redg and Kyle , Founders of Stained Glass Labs. Stained Glass Labs is the first incubator/accelerator focused on Glass and wearable technologies. They give entrepreneurs go-to market strategies, mentorship, and space to succeed in this new technology landscape. Here’s what inspired Redg and Kyle to start Stained Glass Labs:Continue Reading

SFNTBlog_PivotDesk
Need some space for your startup? Meet David Mandell, CEO & Founder of PivotDesk. He will be pitching his online marketplace for matching companies that have excess space with companies that need room to grow their business. Here is why David and his team created PivotDesk:Continue Reading