Meet Mick Twomey, the co-founder at PointBurst who will be pitching at our 10.16 event. PointBurst is a social media platform that syndicates messages through partners, fans and other company advocates, keeps the messages consistent, and provides analytics to help companies measure the reach and effectiveness of their social media activity. Also, in 2012, our Johnny Mota wrote a small article about PointBurst, check it out! Here’s what Mick thinks is PointBurst’s value in the market:

“Its not the “like” they should be chasing.  It’s the personal recommendation – the brand advocate.”

“PointBurst is a social media syndication platform primarily focused on enabling brands to speak through their customers.  Think about it like this, what is every organization trying to do? Whether you’re a brand or a band, a movie studio or a TV network, – even politician, church or non-profit.  You are trying to get your message out, build awareness and grow.  Most everyone is using social media for this but I propose that many may not be focusing on the right things.  You can post messages on your organization’s social media page but that only goes to people who already like you.  Its not the “like” they should be chasing.  It’s the personal recommendation – the brand advocate.  The real power and growth opportunity comes when your customers do the talking for you.  And considering the average person has 230 friends on social media, organizations should be chasing social advocates with everything they have.

Forrester says that the personal recommendation is far more trusted than any other form of advertisement.  In fact, over 90% of people trust recommendations from friends or family on purchase decisions.   A third of all Facebook users have watched a movie and almost 50% have listened to a song based on something they saw on a friend’s wall.  Morever, a comScore study showed that friends of fans are far more likely to purchase than the general public.

That’s where PointBurst comes in.  We make it easy for organizations to connect with their biggest fans and leverage the power of brand advocacy.  These advocates get exclusive access and rewards (specifics vary by organization) and in return, they share personal recommendations on social media to build awareness with a whole new audience.

The organizations develop the branded content and alert the advocates via push notification that there is a post to approve.  Advocates review the post and when they click approve it automatically hits their accounts like they posted it themselves.  And just like that – a personal recommendation to a like-minded audience 40% more likely to buy.  THAT is real value.

Now add to all that – what are direct sales companies, franchises, tech manufacturers concerned about?  Growth still, right?  And brand purity and compliance.  We nail that too by providing a concierge-driven social media presence to each franchisee, direct sales rep or tech reseller.  We provide a compliant, robust social media presence for each of them without the heavy lifting.

Mick will present how PointBurst does all this and more at our 10.16 event. Get your tickets here.