The Higher Tide
Transform strangers into advocates, ideas into movements, and connections into conversions
15 years of SF New Tech taught us that community isn't just marketing—it's your go-to-market strategy. We help frontier tech companies turn their community into a competitive advantage through proven, community-led growth systems.
What We Do
We help companies design, launch, and scale community-led growth strategies through strategic research, event production, and engagement systems.
Strategic Research
Audience insights, persona mapping, and competitive analysis to understand who your community is and where they gather.
Event Production
From virtual meetups to conferences—we design and execute events that drive meaningful connections and business outcomes.
Growth Systems
Community platforms, engagement flywheels, and measurement frameworks that turn advocates into acquisition channels.
Program Design
Evangelist programs, ambassador networks, and contributor communities that scale authentic word-of-mouth growth.
The Timebox Approach
We work in focused sprints—not endless retainers. Each engagement is scoped, timeboxed, and designed to deliver actionable insights and measurable progress.
Why Timeboxed?
- •Focused execution: No scope creep, no endless consulting cycles
- •Clear outcomes: Every sprint delivers specific, actionable deliverables
- •Budget predictability: Fixed scope, fixed timeline, known investment
- •Momentum: Short cycles keep teams aligned and moving forward
How It Works
1. Discovery Call
Understand your goals, challenges, and community maturity
2. Sprint Proposal
Scoped engagement with clear deliverables and timeline
3. Execution
Focused work period (typically 2-6 weeks)
4. Delivery & Handoff
Actionable insights, frameworks, or strategy delivered
Engagements & Pricing
Choose the engagement that fits your stage and goals. All sprints are timeboxed with fixed pricing and deliver specific, actionable outcomes.
Community Audit
A comprehensive diagnostic of your existing community efforts—what's working, what's not, and where the biggest opportunities lie.
Typical timeline: 2-3 weeks
Strategy Sprint
Build a comprehensive community-led GTM strategy from first principles—audience segmentation, engagement playbooks, and measurement frameworks.
Typical timeline: 4-6 weeks
Implementation Sprint
Execute a specific community initiative—from content series to event strategy to contributor programs—with hands-on guidance and tactical support.
Typical timeline: 3-6 weeks
Founder Advisory
One-on-one guidance for founders navigating the transition from product-market fit to community-powered growth. Flexible retainer or project-based engagements.
Custom scoped based on stage and needs
Core Principles
Authenticity Over Scale
A thousand true believers are worth more than a million passive followers. We help you find and activate your most engaged community members.
Trust Takes Time
Community can't be rushed. It compounds like interest—slowly at first, then exponentially. We focus on sustainable, long-term relationship building.
Give Before You Ask
The best community strategies start with genuine value creation, not extraction. We help you build programs that serve your community first.
Measurement Matters
Community impact can and should be quantified—from engagement metrics to revenue influence. We help you track what matters and optimize accordingly.
Born from SF New Tech
For 15 years, SF New Tech was the place where founders learned that community is your go-to-market strategy. Companies like Twilio, Eventbrite, Reddit, and hundreds of others didn't just demo their products—they built relationships, earned trust, and turned early believers into evangelists.
The Higher Tide brings that same grassroots, community-first ethos to frontier tech companies ready to build authentic growth strategies that scale.
Ready to Build Your Community?
Let's talk about how The Higher Tide can help you turn community into your competitive advantage
Visit The Higher Tide