Meet Massimo Arrigoni, CEO of Mailup who will pitch at our 4/24 Event. Mailup demonstrates how an ecommerce merchant leverages customer data and gets a higher ROI: using MailUp’s unlimited filters to create highly targeted and automated post-purchase messages. Massimo tells us why they created Mailup:
“MailUp started as a Web agency in Italy back in 2003. Clients kept asking for a good newsletter management system, so we built one “
Massimo tells us how different they are from a service like MailChimp:
“First of all, we’ve got our Italian roots, which show in things like beautiful, fashion inspired email templates (see above) and a very appealing admin interface.”
“Secondly, in MailUp you can create triggered messages (not just notifications) based on multiple conditions, something that cannot be done in a system like MailChimp and that can really make the difference in terms of sales. For example, an ecommerce store could automatically send a message to somebody that has purchased over $500 in the last year, but has not purchased in the last 90 days.”
If you are interested how their Italian roots made their service possible, get your ticket to our 4/24 event here.