Want an easy way to jazz up your blog or just repost interesting web content? That’s what serial entrepreneur John Pettitt and partner Tim McElreavy desired too, so they went out and created curate.us – a means for copying rich media, repositioning or “clipping” it, adding visually appealing highlights like stickies to draw attention and then re-posting it elsewhere, all the while tracking where it goes along the way.
The kicker is that Curate.Us helps you reposition and customize text or graphics, then tracks the re-post, using their own analytics to see click through, content reuse and where exactly that re-posted graphics is used. Because all clips are fully attributed, according to Pettitt, “it drives traffic back to the sourced graphic or text”, which can be a blog or web site, graphic or rich text or HTML.
On the flip side, though Curate.Us regenerates a page every time you look at it, it will never clip anything copy protected, a confidence booster for any company who values their personal data and content.
For those curious about the technology, Pettitt offered that, “It’s hosted on EC2 runs ubuntu using lighttpd, mysql, php, gearman and uses memcache for caching.”
What’s Next for Curate.Us? Deliver more technology in the future that Pettitt promised will be, “something disruptive that builds on this technology”.
Co-Founder: John Pettitt @jpp123
Co-Founder: Tim McElreavy @FreeRangeTim
Dark Overlady of Engineering Kate McKinley @sigkate
Community Czarina Tia Marie @tia_marie