If you own a company or e-commerce website, the Video Genie platform will help you capture and broadcast customer testimonial videos on the web. It is real people talking about your brand in a genuine (un-scripted) way, so you can imagine the effect it could have on other potential customers!
Justin Nassiri (founder) and Katiya (with co-founder Rob Starling in the audience), presented the Video Genie platform that, in Justin’s own words, was
Word of mouth marketing on Steroids.
Using local San Fransisco based product company DefaultCase (who make cases for iPhones) Justin showed everyone how customers or fans can quickly record a video testimonial by visiting the product/service website (even from their iphones and other mobile devices). By forcing recording time limits and other configurable constraints on the customer, you end up getting short, crisp, interesting (and hence useful) video testimonials.
The management dashboard of Video Genie notifies you as and when new videos start coming in. You can then review the video, make sure it matches your brand and then post it to your website.
Video Genie also gives you a lot of analytics insight, including the ability to see which videos are driving conversions, which ones are more effective in engaging other viewers and going viral etc. You can then promote just those videos to create an even bigger viral sharing effect and dramatically increase your brand reach in a brand safe way.
Another neat feature is that the individual customers can be notified that their video testimonial is featured on the company’s website. They get a link to their video, which they are very likely to forward to their friends and family, thus increasing the sharing and marketing of the brand in a very social way!
About Video Genie
Justin started VideoGenie while at the Stanford Graduate School of Business. His co-founder is Rob Starling. Video Genie received funding from Eric Schmidt (Google) in 2009. The service was one of the 20 companies that launched at TechCrunch Disrupt in May, by which time Video Genie was already profitable.