Wow.  How crazy!

SF New Tech makes news in the The Wall Street Journal for making way for a baseball game!

When we realized early Tuesday morning after the SF Giants won the pennant and were heading to the World Series here in SF on Wednesday night, on the eve of a long-scheduled SF New Tech event, we had to make a quick and harsh decision: Do we keep the course and compete with the Giants or do we cede to the hometown team and cancel our event altogether?

By Tuesday at noon we cautiously (and sadly) pulled the plug — something we’ve never done on the eve of a big event, let alone for one that 100s of people have already bought tickets to and one where presenting companies already carved out time in their busy schedules to demo.

It was painful but necessary.  Refunds were sent and rescheduling the demo companies commenced.

And then this happened: The Wall Street Journal caught whiff of our plans and got in touch for a story.

Check it out: WSJ: “In San Francisco, Even Tech Takes Backseat During World Series“.

I’ve done a fair bit of PR in my time and can honestly say that we didn’t pursue this “angle” at all.  In fact, it didn’t even cross my mind when we began the cancellation process.

And what’s best, The Wall Street Journal not only regards SF New Tech as enough of a formidable force to cover us for something we didn’t do, we get to point out that The Wall Street Journal considers SF New Tech “a mainstay on the San Francisco tech social scene”.

How’s that for getting lucky and having your lemons turned to lemonade?

Yay! Go Giants!  Go SF New Tech!