Crossing The Talent Gap
March 6, 2019
THE BACKSTORY There’s trouble in paradise -- what was once a no-brainer is now a huge question mark. It’s not new news that Bay Area tech workers are realizing there’s more to life than just trying to get by. Some say SF is done -- put a fork in it. Really, who wants to share a $5,000 one bedroom apartment in a neighborhood littered with needles and human waste with 4+ other glassy-eyed and over-worked geeks? And forget about starting a family in this town -- you’ll be strapped before you know it. Especially if, or more likely when, your startup goes belly up. The quest for quality talent in the Bay Area is creeping into a new era as more-and-more skilled workers are bolting for the border. What's an engineer with a lust for life to do? Head for the hills? Well, maybe -- yes! Enter Reno, the new SOMA. Just on up over the hill the pioneering grit and innovative spirit run strong and startups are popping up all over the place. There's good reason Tesla, Apple, Google, Microsoft, eBay, Blockchains, Figure, Bombora, and many other game-changers are boots down in Reno. They're on to something. Reno is a quick 45-minute flight to/from SFO. Or, if you prefer, 3.5 hours in a car with good tunes. Either way, you can be at meetings in downtown SF and back again with less effort than riding the N-Judah. Life is on sale in Reno: the cost of living and the cost of doing business is discounted 40% less than what you're paying the Bay Area. Add in cheap(er) real estate, zero traffic, close proximity to Lake Tahoe and its amazing mountains, and the absence of corporate and personal income tax and BOOM -- the Biggest Little City is shines with opportunity. And if Burning Man is your thing, Reno is the gateway to the Playa and you can feel it. Reno is on the rise in startup world, and San Francisco is listening. Grab a seat and let's cross the talent gap, together. This event is sponsored by our friends in Reno Tahoe -- where the secret is out! Get in touch and learn more!