ICO 101: What Investors Look for in an Initial Coin Offering @ RocketSpace with Edith Yeung Head of 500 Startups Greater China Partner at 500 Mobile Collective Fund Event Details In 2017, founders raised roughly $3.7 billion with more than 200 tokens via initial coin offerings (ICO). The total cryptocurrency market capitalization exceeded $500 billion in December 2017, and the market is still in its infancy! Cryptocurrencies and companies built on blockchains are not only likely here to stay, but are heading towards becoming a common investment asset class and value transfer vehicle. On February 13, we're pleased to host Edith Yeung â€” thought leader and early-stage investor with 500 Startups. Edith will draw from her experience investing in ICO to share best practices for launching an ICO plus supportive case studies. You will learn about: Planning (Token, Whitepaper, Website, Communication, etc) What happens before the ICO What to expect after your token sale Running the project post-ICO Best practices on what to do and what not to do As always, we will open the discussion up to the audience. Please bring your questions for Edith! Agenda 5:30 - 6:00 pm | Happy (Half) Hour 6:00 - 6:30 pm | ICO 101 6:30 - 7:00 pm | Audience Q&A 7:00 - 7:30 pm | Networking By registering for this event, you agree that you may be contacted by RocketSpace for future events and announcements. Your details will never be shared with third parties. Attendees must be 21+. About Edith Yeung Selected by Inc's Magazine as one of the Silicon Valley investors you must know, Edith Yeung is the head of 500 Startups Greater China and partner of 500 Mobile Collective Fund. She has invested in over 40 mobile, VR, AR, AI and machine learning startups including Hooked, #1 reading app for millennium, DayDayCook, #1 Asian Cooking media and platform, Fleksy (acquired by Pinterest), Human (acquired by Mapbox), AISense, Penrose, Cryworks, SIlk Labs, Piper, Apptopia, Mobile Action, Andy OS, Quickly, Powercore, Pack, Ingrain, Switch, Bento, DayDayCook, Palantir, etc. Before 500, Edith ran marketing for Dolphin Browser, a Sequoia-backed mobile browser with over 150 million installs worldwide. Edith also worked with many Fortune 500 companies such as Siebel, Oracle, AMS, AT&T Wireless and Autodesk. You can also find some of her work on BBC, Bloomberg, CNBC, CBS , NPR, Techcrunch, Next Web, Mashable, Read Write Web, Fora, etc. She frequently speaks on the China and Silicon Valley investment landscape.