After giving us the insider scoop on doochoo, co-founders Paolo and Armando told us how they plan on monetizing Doochoo in the near future.
What’s your business model? How do you guys make money or plan on making money?
Doochoo:We can monetize both the Doochoo platform and Doochoo applications separately. Each one of them counts with a different business model or layer — also depending on the time when we can start that.
Platform can be done in two different phases. In the beginning, we can offer a premium model for API. In the second phase, when we’ve already aggregated a lot of data, then we can also — we don’t sell data, but we can sell business intelligence tools on top of data to analyze data and use it for your business.
On the application side, each application can come with its own premium model plus advertisement, specific banners. Everything’s got to be semantic, so the application knows who is the user, which movies they like, what’s his passion, what’s everything he liked about Facebook. Companies can be ad-mob or video specific ad network.
When you say applications, are you referring to web applications or mobile apps?
Doochoo:Both, but primarily we are referring to mobile apps. I see mobile as definitely the market to go immediately.