Archives for April 2012

 

What Is PointBurst?

Much like HootSuite, TweetDeck, Seeismic, Etc, PointBurst is a social media syndication platform that allows its users to post to multiple platforms. The BIG difference with Pointburst is, “Organizations can also rapidly share every asset they create with their franchisees/resellers/affiliates/partners (“affiliate”) multiplying their reach, ensuring brand consistency, and providing valuable content to support the affiliates’ social media efforts.”

A great example of the above mentioned description is as follows: Lets say brand “X “isn’t great with social media (like most brands), so they have “X” amount of affiliates, and/or brand partners, who each have their own accounts to mange. When brand “X” posts one update, it then reaches out to each “affiliate”, who then is notified, and then decides if they would like to allow to publish to each one of their accounts, should they choose to do so (awesome sauce).

Who Is PointBurst’s Target Audience?

Any organization(s), with any amount of affiliates, trying to reach the masses or be more effective with their marketing. So, pretty much you, me, anyone trying to effectively brand themselves or company with a simple post. Time is money, and most people simply don’t have the time to post on everything, all day. With PointBurst you don’t have to worry about all that time.

What Social Sites Does PointBurst Publish To?

Currently, you can publish to FaceBook, Twitter and LinkedIn (waiting on Google+ and Pinterest API’s). Between you, me and the interwebbs, Flickr, MySpace, Instagram and WordPress will be the next sites to hit PointBurst within the next three months, so be ready for said awesome-ness.

If you are as convinced as we are, why not try them out for a free thirty day trial? After that pricing will depend number of affiliates and modules you choose to use.

Side note: If you want the 411 on PointBurst in full, may I suggest you attend our event next week. Word on the street is you will get more than thirty days, but I wont tell you how much more unless you show up (see what we did there?).

Also … this just in for attendees of the event on 4/11:

PointBurst is offering a FREE, 3 month subscription for an upgraded Publisher Account with library sharing privileges.  With an upgraded Publisher Account you have the ability to publish through the social media sites of your affiliates as if they published it themselves.  You can exponentially expand your audience with the click of single button.  No longer will you have to hope your affiliates are maintaining a social media presence and no more worrying about keeping your brand consistent!  With library sharing you can seamlessly share assets of your choice from your library with your selected affiliates.  This is a special offer for SF New Tech attendees only and you can register on location at the PointBurst table.  All of those who register will be eligible for the raffle of a new iPod Shuffle!

Shweet!!