SF New Tech

Red Vines
Mike Kelly, Consumer Communications Manager
American Licorice Company began making Red Vines in San Francisco in 1920. While the process used to make Red Vines hasn’t changed much in nearly 100 years, the technology used to market the brand is changing dramatically. Introducing the Red Vines World of Sharing, a social media platform engineered to spread goodwill and happiness from the Bay Area to the world. http://www.redvines.com

EasySign Sunil Patro, Founder

EasySign enables you to sign any document using your iPhone or iPod Touch without any need for printing, scanning and/or faxing. http://www.easysignmobile.com

AdRoll
Adam Berke, Co-Founder & Head of Accounts
AdRoll has created an array of advanced display advertising techniques for small and medium-sized businesses. These include, personalized retargeting, sequenced ads, contextual targeting, and other methodologies that had previously only been available to the largest brands and agencies. We offer all of these techniques with powerful campaign and reporting tools that empower any marketer. http://www.adroll.com

Nimbb
Benjamin Berube, President, D2Soft Technologies Inc.
Nimbb is a webcam API for integrating video recording in any website. Use it in your site for anything that needs quick users video (testimonial, video blog, information video, video contest, etc.) http://nimbb.com

VideoGenie

Justin Nassiri, Founder & CEO
VideoGenie helps
brands broadcast their fans across the web, through constrained video
recording (no editing!), social sharing, and targeted display. http://www.videogenie.com

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Bullivant Houser Bailey PC a leading West Coast law firm has merged with Jacobs & Ferraro LLP a San Francisco technology law firm and the founding sponsor of SF New Tech. Bullivant is proud to continue as a Platinum Sponsor of SF New Tech. Our clients include private and public emerging technology companies entrepreneurs and investors in numerous sectors including software digital media Web 2.0 clean tech and mobile.

	CALinnovates.org is a statewide coalition focused on championing the conversation about the future of California’s critical technology sector. CALinnovates.org brings together industry experts, thought leaders, tech innovators, policy makers and consumers in a non-partisan mission to promote innovation, create new jobs, spur investment and support tech-friendly policies. CALinnovates.org not only provides a medium for educating policy makers and for companies to network, but helps to connect the ideas of today for an economy of tomorrow.
	Mylermedia : Popping online brands into the minds of millions.
	Future-Works : Experts in social media and new media marketing.

Streaming SF New Tech Live!

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WITH FREE TACOS

FOR THE
FIRST
150 PEOPLE IN THE DOOR!!

Bullivant Houser Bailey PC a leading West Coast law firm has merged with Jacobs & Ferraro LLP a San Francisco technology law firm and the founding sponsor of SF New Tech. Bullivant is proud to continue as a Platinum Sponsor of SF New Tech. Our clients include private and public emerging technology companies entrepreneurs and investors in numerous sectors including software digital media Web 2.0 clean tech and mobile.

btrax is a San Francisco based, cross-cultural branding and web consulting firm, specializing in the Japan and China markets. With our multi-talented, multi-cultural team members, we strive to work closely with every client that would like to expand their business to U.S., Japan and China-we enable their success. btrax, Inc. not only works at designing creative web sites and consulting on web services for our current client’s business needs, we also create ways for them to expand their business to markets outside of their current market. With this in mind, we are pleased to collaborate with SF New Tech on the SF Japan Night event.

	CALinnovates.org is a statewide coalition focused on championing the conversation about the future of California’s critical technology sector. CALinnovates.org brings together industry experts, thought leaders, tech innovators, policy makers and consumers in a non-partisan mission to promote innovation, create new jobs, spur investment and support tech-friendly policies. CALinnovates.org not only provides a medium for educating policy makers and for companies to network, but helps to connect the ideas of today for an economy of tomorrow.
	Mylermedia : Popping online brands into the minds of millions.
	Future-Works : Experts in social media and new media marketing.
	Sonic.net is a full-service Internet provider, dedicated to delivering fast, reliable and inexpensive connectivity while providing award-winning technical support. Based out of Santa Rosa, California, we were one of the first ISPs to bring DSL access to the wine country, and continue to lead the way in making new access and hosting solutions available to the public.
	Invest Fukuoka - Growing business between Fukuoka and North America.

	Asahi – Japan’s #1 Beer

	Based in San Francisco, California, VIZ Pictures, Inc. licenses and distributes selective Japanese live-action films and DVDs, with focus on Japanese “kawaii (cute) and cool” pop culture.

	Crunchyroll is an online video service and community that offers full-length episodes and movies of the very best in Japanese anime and Asian entertainment. Crunchyroll’s content is provided by Asian media leaders including TV TOKYO, Shueisha, Fuji Creative Corporation, Pony Canyon, Yomiuri Telecasting Corporation, Toei Animation, Gonzo, Munhwa Broadcasting of America, and many others.

Streaming SF New Tech Live!

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Starting this month, our SFNewTech blog will be bringing insider scoops on the latest happenings at the companies that demo their application or service on our stage. We will also be interviewing the people behind all the cool new technology!

Our first such company is DooChoo. Doochoo took stage at the July 20th (2010) SFNewTech Event. After their awesome demo, we caught up with the two co-founders Armando Biondi and Paolo Privitera and asked them to give us the scoop on DooChoo, their unique platform and applications for opinions.

doochoo - platform and applications for opinions

What is DooChoo?

DooChoo: It’s a platform — a technological platform with some applications built on top of that. It’s like a Freebase for opinions. Imagine a Wikipedia like site, imagine a place where anybody can post opinions and can ask opinions and can get answers. Doochoo is a public, open platform. We don’t own data. You can think of it like a Wikipedia, but much better. Wikipedia is not semantic; so you cannot query Wikipedia.

We compare our platform to Freebase — that, by the way, has been acquired by Google — we have had great meetings with Freebase and we’re really impressed by their platform.

So you can imagine a Freebase-like site with API on top and applications. We are building some applications that work as proof of concept plus we can go very deep into niche markets. We can power up specific areas of the platforms. We do API. We can offer any developer or user to build an application on our platform.

So, I program in your platform and then implement it on my Site?

DooChoo: Anything you can imagine about using a platform or an application can be done. Keep in mind that it’s not just for developers and users. It’s a platform where anybody, even a non-proficient / non-techie users, can go there and query any possible question, opinions, recommendation and get an answer. Not only for data, but also for structure.

How different or similar is it to social search engines like Aardvark?

DooChoo: It’s very different in this way — virtually any other competitor of DooChoo doesn’t have structured data model — structured data for inbound information. We are starting from building a new type of data structure, very specifically made for organizing opinions and is going to help to build the semantic layer on which we can also, in phase two or three, gather data that are not structured.

Right now, a lot of companies are offering semantic too, to understand sentiment. We are not doing that. We are building a structured data set on which people can offer opinions in a structured way. Imagine a poll or a survey — you like or don’t like — yes or no.

In the future, as I said, we can also have semantic tools to understand what people are thinking, but that is not our goal.

Can you tell me a little bit about the company?

DooChoo: The whole idea started more than a few years ago from Armando, then we met through a company called H-art in Italy. The company has been officially founded in January 2010 and it has been funded as well. We had a price seed of $150,000. We’ve had a decent burn rate and now we are close to the moment in which we are going to need funding to reach our next step.

Paolo and Armando on Stage at SFNewTech (photo credit: Matt Sylvey)

Who are the founders?

DooChoo: Armando Biondi and Paolo Privitera.

How can people get in touch with DooChoo?
DooChoo: You can call us at +1 415-787-CHOO or send inquiries to info@doochoo.com. And of course you can visit us online at http://doochoo.com/

Thank you and good luck!

JOIN US FOR LIVE DEMOS & DISCUSSIONS WITH …

Law Pivot
Nitin Gupta, Co-Founder
Law Pivot is a legal question and answer website, which allows companies to confidentially ask legal questions to highly qualified lawyers for a fraction of the cost, and find the right lawyers for their specific legal needs.  www.lawpivot.com

Bee.TV
Bill Godwin, Business Development
Bee.TV is a smart navigation guide for TV shows and movies that are available on your TV, the web and mobile.  www.bee.tv

Spreaker
Francesco  Baschieri, CEO
Spreaker allows you to host a radio show and broadcast it on Social Media Platforms.  www.spreaker.com

Let’s Woosh!
Parris Khachi,  Founder/Developer
A web mashup that aggregates events from various websites, and shows users what is happening in their vicinity through a map. It also features social networking elements, a ticket selling service and other community oriented features.  www.letswoosh.com

Vufind
Moataz  Rashad, Co-Founder & CEO
Vufind is a media-based mobile social network that connects friends, family and places by recognizing interests based on photos and video, and then providing coupons and deals based on those interests. Using Vufind, people check in and send out their memorable moments with a photo or video, which are automatically tagged and searchable by friends and others with similar interests.  www.vufind.org

Lending Club
Rob Garcia Sr. Director, Product Strategy    Lending Club’s technology allows people to invest and borrow from each other, sans the bank, resulting in better rates for borrowers and better returns for investors.  We’ll show the tools that make it easy to invest in loans, diversify and track your social investments.  www.LendingClub.com

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