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4.16 SFNT – It’s BeaconWeek! Beacons & Retail: Putting Proximity to Work!

4.16 SFNT – It’s BeaconWeek! Beacons & Retail: Putting Proximity to Work!

SF New Tech has partnered with & Wearable World, to host a special event at Wearable World’s HQ at the Palace of Fine Arts to explore Beacons & Retail.

This time we’re going to focus on how to use the power of proximity and how to make it work in retail. Join us and see why you should jump on the beacon bandwagon!

What is the BeaconWeek event?

BeaconWeek is a unique event themed around the Internet of Things and talking about hands-on experiences of beacon deployments. Twice a month in different locations around the world, hosts special events to build communities and together make our world a better place thanks to beacons.

This event is in partnership with Wearable World and SF New Tech. And you’re invited!

Speakers Include:

  • Marcin Kasz, Beacon Ambassador,
  • Kyle Ellicot, Co-Founder & CTO, Wearable World
  • Garrett Dodge, Rockbot, Co-Founder & CEO
  • Ketu Patel, Rockbot, Co-Founder & CTO
  • (And a few others TBA!)

Who can join the event?

BeaconWeek is a networking & business opportunity for:

  • Entrepreneurs and startups interested in the Internet of Things
  • Developers working with iBeacon technology
  • Technology and marketing-based media looking for inspiration

Why you shouldn’t miss it?

  • Beacons can increase conversion rates of advertising 1600+% Don’t believe us? Come see how!
  • Learn about the best use cases that, with more than 9,000 clients deploying beacons around the world, has seen to date.


  • All attendees get: snacks, drinks, a handy BeaconWeek demo kit ($60 value), and the chance to meet the best and brightest in proximity and beacon-based marketing in San Francisco!


About:’s platform puts the real world in contact with the Internet of Things by connecting devices with proximity awareness to the cloud. We go beyond beacons to do this, and have a full suite of innovative technology, starting with bluetooth low energy beacons and moving on with a variety of other hardware and software technologies, and we make it simple for any business or serious hobbyist to create the bluetooth application or business of their dreams.

Find out more at


The Location Based Marketing Association is a international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. Find out more at

Wearable World, headquartered in San Francisco with active Wearable World communities in 18 cities around the globe, is an organization dedicated to creating the social fabric for business around Wearables and the Internet of Things (IoT) ecosystem. Our Mission is to connect technology experts, thought-leaders, corporate/startup executives, and investors to build these game-changing emerging technologies.
Find out more at



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3.25 SFNT @Runway

3.25 SFNT @Runway

SFNT @ Runway 
We are ready for take-off at the vernerable Runway incubator!
Join us for amazing demos, great conversations, a tour of Runway… and beer!
Demos on tap:

Raw Shorts
Antonio Otalvaro, CEO & Founder
Raw Shorts will demo how businesses use their platform to produce their own explainer videos in house instead of having to hire an animation studio. The ease of use that Raw Shorts provides allows businesses to think of video beyond the 30 second spot and instead how they can use explainer videos throughout various touch points.
Matt Dukes, CEO
Monthly wine-by-the-glass membership club, Birchbox for wine.
Turn your task list into an ask list
Chris Heuer, Founder
These days it seems everyone has too much to do. While some eagerly await the arrival of human cloning, smart people like you are gaining exponential productivity by enlisting the support of others. Will Someone provides an easy way to track what you have asked other to do for you, through the clarifying conversations and to completion.     To put it simply, Will Someone turns your task list into an ask list. Get more work done in less time by asking others to do it for you. Now you can easily stay on top of the things you asked others to do for you as well as the things you need to get done yourself, all in one place.   Forget to pick up the copies from the printer on your way to the big meeting? UseWill Someone to send a request to your team. Want some friends to review your blog post before publishing? Ask them using Will Someone. Seeking volunteers for your community day? Ask your social network using Will Someone. Seeking a reccommendation for a moving company? Send the request to your Facebook friends using Will Someone? All of this and much more is possible if you only ask, Will Someone?
Jari Salomaa, Head of Mobile Product Management
FireEye has invented a purpose-built, virtual machine-based security platform that provides real-time threat protection to enterprises and governments worldwide against the next generation of cyber attacks.
 SF New Tech Sponsors
Authy’s SaaS application protects individuals and online businesses against phishing and other malicious attack via two factor authentication (2FA) services that are technologically strong, fast to implement, and highly user-centric. Our global customer base includes the brightest innovators in the sharing economy including CloudFlare,, Coinbase and MercadoLibre.
Fathom Law
 We recommend Fathom Law for all your startup’s legal needs.
Akamai® is the leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the Company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with first class reliability, security, visibility and expertise. Akamairemoves the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit or, and follow @Akamai on Twitter.

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2.18: SFNT @WearableWorld!

2.18: SFNT @WearableWorld!

SFNT will be the “opening act” for the big Wearable Wednesday event on February 18, 2015!
Join us for cocktails and conversation @ WearableWorld’s new amazing HQ inside the Palace of Fine Arts (formerly known as the Exploratorium) for some amazing demos and talks from SFNT… and then buckle up for “Developing the Modern Work Culture” an amazing panel discussion on how to develop the ideal work culture for your business in 2015.

It’s going to be a great night and we can’t wait to see you!

** Note: NO Entry Before 6:00pm & No Admittance After 7:00pm **

SFNT Demos Start at 6:30pm Sharp!

RyaMindigo, CEO
Pick eliminates the back and forth of scheduling. We connect calendars to you can find time in one step. // @ pick_HQ

Vincent Chang, Evangelist
Your news in a minute, powered by machine learning. With over 10M downloads, SmartNews is the #1 News app on the App Store and Google Play. Unlike typical aggregators, SmartNews is 100% algorithmically generated, scouring 10M+ articles, social signals and reading behaviors to give you the top trending articles that really matter – in real-time. // @smartnews_en
Sckipio Technologies
Michael Weissman, VP, Marketing
Sckipio is a chip company that makes chipsets. These chipsets support the ITU’s new ultra-broadband standard (approved in December 2014). will be the replacement for DSL and will deliver up to 1Gbps over existing copper wiring. // @sckipiotech
Jason Scott, Internet Archive Software Archivist
Jason will give a quick demonstration of how The Internet Archive is dedicated to bringing computer history, playable and usable, in your browser.  You may remember when ~1000 old school coin-op arcade games were unleashed onto the Internet a few months ago?  That was all Jason!
AND THEN . . . 

An amazing workshop led by:



The Great Work Cultures Credo

Great Work Cultures is a community dedicated to unleashing the power within every human organization. In working together, we have learned that the primary purpose of an organization is to create value for the people it serves.

Through our efforts we have come to value:

  • Collaboration over control

  • Human experience over bureaucratic rules

  • Networks over hierarchies

While there is value in the items on the right, we value the items on the left more.



Creating a happier world.One person, community and company at a time.


Science tells us that people are bad at predicting what keeps us happy. It also says that focusing on our passions and purpose can create sustainable happiness. Yet, here we are, a global society of people that are unhappy (or think they could be happier) in life.


Simply put, everyone wants to be a part of something bigger than ourselves. To have a higher purpose. That’s where we come in. We believe by prioritizing happiness in work and life, together we can create change in the world more than we ever thought possible.


Startup Spotlight: Skully Helmets Inc.


Great work culture will make or break a startup. Mitch Weller, VP of Business Operations  will provide behind the scenes insight on how Skully created and sustains a work environment that supports productivity, creativity, and community.







Benay Dara-Abrams

Great Work Cultures

Lead Link

Benay Dara-Abrams is the Co-Founder and Lead Link for Great Work Cultures, an international community dedicated to unleashing the power within every human organization. Benay is on the faculty for the new Gore School of Business Center for Innovative Cultures, training organizations in using Collaborative Tools and Practices and Design Thinking to create strategies to build highly productive, engaged teams that cross geographical, organizational, and functional boundaries. Also, as Founder and CTO for BrainJolt, Benay is currently working in the intersection of Data Science, Wearable Technology, and Digital Health & Wellness. With help from two NIH grants, she has developed a sensor-enabled social support platform, combining device measurements, caregiver observations, and self-reports to detect anomalous patterns in chronic conditions and provide support for older adults.




Sunny Grosso

Delivering Happiness

Coaching & Culture Chief


Sunny Grosso has spent a colorful career building relationships, from sake

trainings in California to coaching teams around the world. An ORSC trained coach (Organizational Relationships Systems) with a background in psychology, Sunny joined Delivering Happiness to build and expand the coaching team. She now holds the role of Coaching & Culture Chief, leading the team to create more successful companies through sustainable workplace change and the science of happiness.




Bill Sanders

Great Work Cultures champion

Roebling Strauss Principal & Sr. Consultant

Bill Sanders is Principal and Sr. Consultant with Roebling Strauss, a boutique consultancy that specializes in delivering dramatic improvements in organizational effectiveness: co-founder and Advisory Board Member of Alynd, software that facilitates and supports team alignment through commitments: and Co-Lead Link of the Finance Circle for Great Work Cultures, a community dedicated to creating a new norm for work cultures that optimize worker effectiveness and human happiness. Connect with Bill on twitter at @technacea.



Mitchell Weller

Skully Helmets Inc.

Co-Founder & Vice President, Business Operations

Mitchell has shared his brother’s passion for motorcycling since before he can remember. This same passion eventually led him to join SKULLY in 2013 after holding Director positions in human resources, operations, and materials logistics. Mitchell served in the US Army, holds a B.A. in Psychology from the University of Minnesota, and enjoys getting his hands dirty working on motorcycles and cars.



Myriam Joire


Myriam Joire (tnkgrl) was born wearing combat boots and holding a keyboard; moments later she picked up a soldering iron. She’s been stomping, typing and hacking ever since. After spending years being a code-monkey in the video game industry, she joined Engadget as Senior Mobile Editor and later Pebble as Chief Evangelist. Today she advises founders and startups on their media and product strategy with a focus on evangelism and crowdfunding. She’s based in San Francisco.  



Redg Snodgrass

Wearable World & Readwrite

CEO, Founder

Redg Snodgrass is a hybrid entrepreneur / corporate executive who understands how big companies can partner with and strategically leverage innovative startups. He has been a lean mean branding positioning junkie, beating competitors with larger resources and deeper experience most of his career. Unlike most corporate mavericks, he’s maintained the respect of his colleagues, and works to raise the bar so that everyone shares in the victory, and gets equal praise.


As a founding member of SKOUT, Redg helped create the first social mobile application for iPhone that was profitable as well as viral. When SKOUT reached 2.5 million users and sustainable profitability, he left for the opportunity to head Innovation at Alcatel-Lucent / Bell Labs, where he created the first-ever Open API Service across multiple global carriers, working with companies such as SFR, French Telecom, AT&T, VzW, Sprint, and Tmobile. Redg then led the company’s Open Innovation Unit, helping over 400 startups connect with top carriers globally, generating tens of millions in revenue. This experience allowed him to connect with and develop relationships with many of the top C-level telecom executives in nearly every content around the world. He went on to found The Taploid, a lauded innovative startup leveraging Facebook’s Open Graph.


Currently Redg serves as CEO of Wearable World, Inc., a San-Francisco based incubator / accelerator that has created the first self-sustaining technology ecosystem that generates deal flow and revenue for clients. He also sits on the board of several startups, managing their go-to-market strategies.




 Wearable Wednesday

Wearable Wednesday events are an open community forum focused on the blending of technology, art and humanity in the Wearable Technology and Internet of Things ecosystem.   Our goal is to provide a platform for industry innovators, entrepreneurs, builders and investors to connect with like-minded, motivated people with the knowledge, vision and partnerships that will move the Internet of Wearable Things ecosystem forward. Group Meetups will include both technical and market-oriented sessions. Wearable Wednesdays are held globally across the world’s top tech centers, including San Francisco, New York, Dallas and London, and we continue to launch new locations periodically. Meet the most innovative wearable tech entrepreneurs in your community, demo products, share ideas and discuss trends in both local and global markets.


 SF New Tech Sponsors
Fathom Law
 We recommend Fathom Law for all your startup’s legal needs.


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The FoodBytes! Summit (2/25/15 – SF, CA)

The FoodBytes! Summit (2/25/15 – SF, CA)

Screen Shot 2015-01-20 at 3.18.48 PM


–  Cricket-flour Cookies, Probiotic Sodas, Algae Proteins, “Smart” Beer and Much More –


On Wednesday, February 25th from 2:00-7:00pm, join us and our esteemed partners at the first-ever FoodBytes! Summit to see the newest startups in the food tech industry and learn about investment opportunities that will shape the future of food.

FoodBytes! — a production of Rabobank, the world’s premier bank to the food, agribusiness and beverage industry and SF New Tech, San Francisco’s largest and longest-running tech showcase event — is dedicated to helping investors in the food industry meet new companies that are disrupting and/or innovating in food-related software and applications, distribution, manufacturing, production and more.

Presenting companies include:

  • Kuli Kuli (Founder & CEO, Lisa Curtis) – Introducing a new superfood, moringa, to the US market.
  • Patrick’s Fine Sodas (CEO, Shawn Patrick) – Drinks capitalizing on the collision of the rise of probiotics and new awareness around sugary soda.
  • Bitty (Co-Founder, Megan Miller) – Making delicious baked goods powered by cricket flour.
  • The Algae Factory (Co-Founder, Pierluigi Santoro) – Addressing the need of alternatives to animal proteins and soy based products.
  • RapidBio Systems, Inc. (CEO & President, John Erickson) – Developing a unique and fast food borne bacteria pathogen detection system.
  • Agerpoint (CEO, Thomas McPeek) – Developing industry-leading technologies that redefine data acquisition, analysis, and translation for growers of fruit bearing trees and vines.
  • Cherrysh (Co-Founder & COO, Bhushan Surve) – Bringing revolution to the soda industry by creating bubbly drink using fruits and vegetable juices with zero sugar added but tastes refreshingly sweet without a sense of guilt!
  • BagIQ (CEO, Matthew Stanfield) – Helping consumers make better informed decisions on purchases that impact health, budget and lifestyle.
  • Pantry (Co-Founder & COO, Alex Yancher) – Making fresh food accessible. Anytime. Anywhere!
  • FarmX (Co-Founder & CEO, Sanjay Rajpoot) – Solving problems in Food, Water, Education, Poverty and the Environment – deploying FarmMap Soil to create an IT infrastructure for outdoor industrial farms.
  • Rocket Brewing Company (CEO, Ulrik Lehrskov-Schmidt) – “Beer that makes consumers smart!”
  • Produce Pay (Founder & CEO, Pablo Borquez Schwarzbeck) – A payment platform that connecting Farmers, Distributors and Banks to ensure faster cash turnover and provide necessary financing throughout the supply chain.

We’ll also sit-down for a spirited fireside chat with Nick Fereday, Executive Director, Senior Analyst – Food & Consumer Trends atRabobank and Deven Clemens, Managing Partner at White Road Investments.

AND, we’re offering a chance for YOUR food-related to be featured on stage during the “60 Second Spots”. We will provide a mic and an audience… you’ll have 60 seconds to impress.

Plus, visit the Investor’s Den where you can meet leaders in food and ag investments including White Road Investments, Anterra Capital, DFJ Global Network, Boulder Food Group, and Barnraiser. 

All tickets include food, wine, option for the 60 seconds pitch, and access to the Investor’s Den.

Big thanks to our partners:

WisePR,, The Vault SF, Credibles, eFactor, Keiretsu Forum, The Food Business School, The Bold Italic,, Parisoma, Food + Tech Connect, DoubleDutch, and UpOut.
To register, visit

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12.17 SF New Tech: Bina, Versal, Fitmo, Postmob, Xero, GoodCall and more!

12.17 SF New Tech: Bina, Versal, Fitmo, Postmob, Xero, GoodCall and more!

Discover & Discuss!
An inspiring evening of live demos from innovators
with an open floor for tough questions from SF’s digerati. 


6:15 – 7:30 pm     Free drinks thanks to Sage Human Capital
7:30 – 9:30 pm     Live Demos & Spirited Discussions


Moderated by:
Myles Weissleder
Myles Weissleder
Founder, SF New Tech

Bina Technologies
Sharon Barr, CTO
Bina builds software products that analyze Genomic data at speed, accuracy, and comprehensive manner.  The human genome was first sequenced in 2003 after fifteen years of hard work and cost three billion dollars. Today, the recent availability of sequencing the entire human genome with ~$1000 and 24 hours brings a once-in-a-lifetime technology disruption. This disruption has brought great challenges and opportunities to the data analytics market, all the way up to personalized medicine practices, and Bina is positioned at the heart of this value chain. Bina innovation includes distributed system infrastructure to process genomic data in parallel, at speed and ease of use. the technology stack includes system level and unix programing, distribution system best practices, Hadoop, NoSql, REST API, Angular for UI and more. //
Carlos Cuadra, Head of Content & Author Relations
Versal is a new way for teachers to easily create fun and interactive online courses, homework assignments, in-class lessons and more…no coding required. Share your creations via Versal, or embed courses directly into a blog, class website, or an LMS. Versal is free and open to anyone with knowledge and the desire to share it. //
Steijn Pelle, Co-Founder & COO
Make a real personal trainer 24/7 available & affordable for everyone. Because you probably lie to Runkeeper, but not to a human being who’s motivating you on top of your health data.


Ibian Hodgson CEO
Tomo Marinkovic, CMO
Postmob wants to connect all travelers with packages.
Arthur Garcia, Regional Sales Director
Xero is beautiful online accounting software for your small business with access anytime, anywhere. See why Xero is loved by over 370,000 small businesses at //
Nick Holmes à Court, CEO
Lee Shepard, Growth
Smart automation and deep insights to help you get the most out of outbound email.
 SF New Tech Sponsors


 We recommend Fathom Law for all your startup’s legal needs.


Download the doubledutch SFNT app and participate in the event!
Google Play:
App Store:


Sage Human Capital
Sage Human Capital is disrupting the recruiting industry by introducing the very first fully data-driven recruiting model.  Our success lies on a foundation of incorporating mindfulness into the recruiting process.





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